FOR 200 ACRE AGRICULTURE PARK IN KUANTAN, PAHANG
Client
East Coast Economic Region Development Council (ECERDC)
Products & Services
- Master Planning
- Tourism Positioning Framework
- Business Strategy
- Turnaround Implementation Plan
- Socio Economic Benefits Analysis
Description of Project
Client
The Client – East Coast Economic Region Development Council (ECERDC) of Malaysia is a statutory body established under an Act of Parliament, the ECERDC Act 2008 (Act 688), to drive implementation of the projects and key programs identified in the ECER Masterplan.
Background
The objective of this study is to redevelop the agriculture park as one of the niche tourism attractions of the state with emphasis on environmental conservation and preservation.
This study is aligned with the objective of ECER Master Plan 2.0 and Rancangan Tempatan Daerah Kuantan 2035 with the efforts to strengthen the tourism resources while creating economic value and maintaining the quality of life for the Rakyat.
Challenges & Expectations
Develop a Master Plan and Business Model in order to achieve a robust, holistic, sustainable and resilient agriculture park. Address the fundamental issues related to improve existing tourism products and the physical development of the park.
Our Role on the Project
Scope of Services
Appointed as Principal Consultant to produce a Master Plan Report, Business Model Report and Social Impact Report.
Solutions / Outcomes Delivered
Worked with a multi-disciplinary team of supporting consultants include Town Planner, Tourism Consultant, Agriculture Consultant, Landscape Architect and Civil & Structural Engineer to ensure the successful project delivery.
Reviewed the current physical site condition and recommended the most suitable strategies for the park including the turnaround strategy, rehabilitation and sustainable strategy, masterplan, etc.
Recommended the possible business model and developed 20 years financial feasibility for the proposed development. Possible marketing and promotional strategies were also proposed to promote the park.
Several stakeholder engagement sessions have been carried out to obtain the buy-in and recommendation to develop masterplan that best fit the needs of the community surrounding.
Highlight the possible socio-economic benefits that could spur the state’s economic growth, attract investment, and increase job opportunities in the area.
