FOR Johor Corporation

Client

Johor Corporation (JCorp)

Products & Services

• Positional Analysis
• Industry Value Chain Analysis
• International Benchmarking
• Recommend Economic Initiatives
• Socio-economic Impact Analysis  

Description of Project

Client

The client is a Government-Linked Company in Southern Malaysia, with primary business in property development and asset management. 

Background

This special economic zone project involves an area spanning 1,600 hectares, including the four key economic nodes in Northern Johor, Segamat, Tangkak, Muar, and Batu Pahat. This project aims to spur economic and industrial growth of the Northern Region in Johor. 

Challenges & Expectations

The client wishes to develop the area into a special economic zone to attract more investors to set up their businesses in the area and thus spurring rapid economic activities and producing spillover effects to the local communities. 

This is the first development project to catapult the region into a modern and sustainable township centred on the knowledge industry.

Our Role on the Project

Scope of Services

A multidisciplinary consultant team delivers this study consisting of an architect, town planner, business consultant, engineers, and traffic consultant. The Lead Consultant appoints us as the Business Consultant. We were tasked to conduct a detailed market study, and economic strategy for the project.

Solutions/Outcomes Delivered

Conducted a detail economic study on the Northern Johor and adjacent areas to assess the current state of development, gaps and opportunities for growth. 

Conducted a baseline assessment for each industry by assessing their performance and performed international benchmarking study to identify the best practices. 

Conducted the industry trends analysis to know the current market demand where the industry is most profitable to enter into and identify possible opportunities of growth that could be leveraged.

Developed hypothesis on business cases around key economic sectors and developed recommendations for economic initiatives, focusing on Manufacturing, Agriculture, Tourism & Educational components with proposed high-level financial feasibility assessment.