FOR NEW MARKET ENTRY & JOINT VENTURE NEGOTIATION

Client

Woori Lotte

Products & Services

• Feasibility Study

Description of Project

Client

Woori Home Shopping has launched a new start-up as Lotte (Korea’s top 10 corporate), the best brand in distribution. Since its founding in September 2001, Woori Home shopping has been operating mainly in the fields of TV Home shopping and online shopping mall.

Lotte Home Shopping is in the center of this new popular channel.  Lotte Home shopping offers TV home shopping, online shopping mall, T-commerce, M-commerce, and other various channels to provide various products and services. 

Background

Woori Lotte wanted to enter the Malaysian market for home shopping using TV channels and structuring joint ventures with media broadcasters, Astro.

Challenges & Expectations

The client reckon that a feasibility study is required to support its negotiations with Astro.

Our Role on the Project

Scope of Services

We were engaged to carry out a detailed market research, market entry, strategic business plan formulation and proposal submission for the client.

Solutions / Outcomes Delivered

We conducted a thorough business planning for the client, including the market entry strategy, operation model, strategic partnerships required, funding requirement, financing strategies and negotiation strategies.

We also supported in the negotiations between the client and JV partner on the term sheet to achieve a more favorable deal.