FOR PRE-IPO PLANNING

Client

Malaysian Palm Oil Council (MPOC)

Products & Services

• Business Plan
• Pre-IPO Planning

Description of Project

Client

Malaysian Palm Oil Council (MPOC)’s objective is to promote the market expansion of Malaysian palm oil and its products by enhancing the image of palm oil and creating better acceptance of palm oil through awareness of various technological and economic advantages (techno-economic advantages) and environmental sustainability.

Background

As part of the branding efforts of the client, MPOC wishes to conduct an independent assessment to evaluate the impact of the branding exercise.

Our Role on the Project

Scope of Services

We were appointed with other consultants to develop strategies into two new websites which was to look at the branding impact of palm oil as to the various negative news, whilst providing a clear message and facts to all stakeholders.

Solutions / Outcomes Delivered

Developed jointly two new websites using a analysis and research based methodology to arrive at various messaging contents.