Cheong Heng Wei

Heng Wei has more than five years of working experience in programme management which span across a wide array of operational roles that includes market research, data analysis, product development, marketing, vendors management and financial planning.

A great team player who can also work independently to achieve project goals, Heng Wei has served as Product Development Assistant Manager at MUV Marketplace Sdn Bhd where she developed and launched new products that gave the company a strategic edge in the highly competitive automotive market.

She has conducted effective digital marketing with optimal advertising cost for MyCarSearch Sdn Bhd, expanding the partnerships of the company as well as the vehicle fleet. Some of her key achievements include the successful launches of 2 products and digitalised the car-buying experience of car dealers. The process transitioned from the traditional auction method to using mobile App to bid for vehicles. This had also added a new revenue stream to the company that increased the sales by 10% with no additional operation cost while rising the used car supply to the business by 30%.

From her experience, Heng Wei has cultivated a range of skills and competencies such as analytical skills, communication, planning and organising, customer orientation, digital advertising, business awareness, teamwork, and adaptability.