FOR MEDINI CITY, ISKANDAR PUTERI
Client
An Investment Holding Company
Products & Services
- Concept Business Strategy
- Real Estate Market Outlook
- Preliminary Investor Sentiment Survey
- Concept Master Plan
- Financial Modelling
- Preliminary Socio-economic Modelling
Description of Project
Client
The client is an investment holding company established to drive the strategic development and growth of Iskandar Malaysia. It plays a significant role in catalyzing economic and infrastructural development in the region, working to create a sustainable and vibrant metropolis in Iskandar Malaysia.
Background
The land size is approximately 2,230 acres, intended for an urban township development originally planned to house a population of 450,000 by 2030. However, various obstacles have emerged, leading to a loss of vision and identity and a decline in investor interest. The client seek professional consultancy for a new roadmap, business plan, and financial modeling.
Challenges & Expectations
The site facing challenges, including inadequate connectivity, sustainability, and a lack of amenities. To rejuvenate the city, the management plan to transform it into Net Zero Carbon City, a tech hub, and a Global Business Service Hub for ASEAN, with a focus on ESG-certified buildings and urban design improvements.
Our Role on the Project
Scope of Services
The project comprises several phases: initial analysis of socio-economic factors, benchmarking the business model, and the identification of growth catalysts.
This is followed by preliminary investor engagement and stakeholder collaboration to attract investment. The project further assesses infrastructure impact, optimizes development plans, conducts in-depth financial modeling, and evaluates socio-economic implications.
Solutions / Outcomes Delivered
- Identified the key opportunities and trends driving the demand and supply for the region.
- Developed a concept masterplan, taking into consideration the goals of developing Medini as a Global Business Services (‘GBS’), Digital and Innovation Hub, and Financial Hub for the State.
- Designed a financial model that calculates key financial parameters, including return ratios, profit and loss forecasts, and both capital and operational expenditures.


