FOR NATIONAL TAXI DRIVER & DISPATCH JOB CREATION PROGRAMME

Client

Taxi Operator

Products & Services

• Strategic Business Planning
• Financial Modelling & Pricing Strategy
• Air Cargo Strategy

Description of Project

Client

The client is a company listed on Bursa Malaysia, focusing on online platform transactions and digital businesses, transportation services including taxi transportation and car rental.

Background

In view of the prolonged COVID-19 pandemic which severely impacted the job industries in Malaysia, especially to the Tourism & Transportation industry, the Client is aspired to spearhead a national programme which reform delivery and dispatch activities under government entities and private sectors to create stable job and income for B40 segment in Malaysia.

Challenges & Expectations

With its large base of existing taxi vehicle from current principal business, the Client would like to seek for Federal Government support in implementing a national level job creation programme. 

Hence, the Client would need sensible business model that is beneficial to the government in terms of job creations and profitable to the operator in the long term.

Our Role on the Project

Scope of Services

We were engaged to provide the following services:

• Macro-economic analysis on the transportation industry in Malaysia, in particular the e-hailing segments
• Business strategy planning & high-level digital solution architecture
• Financial modelling, pricing strategy & charging mechanism for the services

Solutions/Outcomes Delivered

We conducted a cursory review on the impact from COVID-19 towards various sub-segments of Transportation industry in Malaysia, focusing on the job loss in B40.

Our study identified several emerging opportunities that could be tapped on by the Client, leveraging its existing taxi vehicle and the large population of affected B40 labours.  A strategic business model were recommended, focused on Public-Private Partnership model, maximising the job creation from federal government’s current needs on delivery & dispatch service, supported by private sector operators and investments. 

This include a strategic air cargo tie-up with logistics partners to provide an end-to-end services offering.