FOR IBRAHIM INTERNATIONAL BUSINESS DISTRICT (IIBD)
Client
Johor Corporation Berhad (JCorp)
Products & Services
- Township Master Planning
- Business Strategy Formulation
- Financial Feasibility Study
Description of Project
Client
The Client is a state-owned enterprise being established in 2015 to transform the Johor Bahru CBD. It’s mother company is a government-linked company with diversified business portfolio spanning across Agribusiness, Wellness & Healthcare, Food & Restaurant and Real Estate & Infrastructure.
Background
The project site – Ibrahim International Business District (IIBD) is a 100 hectare area in the middle of Johor Bahru CBD, with an estimated Gross Development Value (GDV) of a minimum of RM20 billion. As a key node in Flagship Zone A of Iskandar Malaysia, IIBD is the pulse of Johor Bahru and earmarked to be a world-class business district in the Southern Gateway into Malaysia.
Challenges & Expectations
The Client had formulated a IIBD Blueprint 2025 in 2016 to provide development guidelines for the entity to develop the IIBD, and several key initiatives were proposed.
Moving into the Operationalisation Phase, The Client is desirous to devise a strategic plan for IIBD implementation, and formulate a strategic plan for IJSB.
Our Role on the Project
Scope of Services
Working with a multidisciplinary group of consultants comprises of town planner, real estate consultant, marketing strategies, and transport planning specialist, we were tasked to establish a strategic business plan at project-level and company level to guide the implementation of the IIBD project.
Solutions/Outcomes Delivered
- Opportunities validation , which include key strengths that can be leveraged for IIBD development as well as Singapore’s key success factors
- Business Plan for IIBD, which include the Sustainable Framework and Strategic Initiatives
- Business Plan for IJSB, which include the options for Operating Model and possible Roles & Responsibilities of IJSB
- Implementations action plan & financials simulation, which include key action items, implementation timeplan, financial analysis, funding required, profitability & return from the project under different operating structure
