FOR EXPRESS BUS OPERATOR

Client

GETS Global

Products & Services

•Transformation Strategy

•Strategic Business Planning

•Data Analytics

•Change Management Strategy

“A well-structured Turn-around plan that will transform the business model, organizational structure & change the way people work”

Description of Project

Client

The Client is a public listed company in Malaysia. The company along with its subsidiaries is engaged in providing express bus services mainly in Malaysia. It has three reportable segments namely Investment holding, Express bus services, and Sales of express and used buses and repair and maintenance services. The company generates a majority of its revenue from Express bus services.

Background

With the intense competition within the industry & uncertainty of the market conditions impacting the group’s financial performance, the client aspired to commission a transformation exercise that will significantly improve the group’s businesses.

Challenges & Expectations

The express bus services segment remains fragmented with nearly 200 operators of various fleet sizes competing in the industry.

The highly regulated express bus industry is also expecting more fluctuation as the policies were under review by authorities.

Our Role on the Project

Scope of Services

Our scope was to conduct a full-fledged business health-check for the group’s business segments, and propose transformational recommendations that will improve its business performance.

Solutions / Outcomes Delivered

We started with a comprehensive review of the business to understand  the issues and challenges. This includes both financial and operational challenges faced by the client & Malaysia Express Bus Industry as a whole.

We then carried out site visits to the bus assembly plants & bus counters to better understand to operational situation at ground-level.

Based on our analysis finding, we have proposed several turnaround strategies, to look at alternate sources of revenue, improvement of operational efficiency and organizational structure to support effective services delivery.

We also developed a KPIs dashboard and set the targets for various functional departments to guide the business transformation.