FOR AVIATION-BASED FOOD COLLECTION, PROCESSING, PACKAGING & DISTRIBUTION HUB
Client
An Investment Holding Company
Products & Services
- Market Intelligence Study
- Strategy Business Planning
- Financial Modelling & Pricing
“Market intelligence study requires more than desktop study. It needs a lot of engagement with the actual industry players and people on the ground for a real understanding of the challenges & opportunities”
Description of Project
Client
The client is a Malaysia–based investment holding company with diversified business activities in the areas of logistics, shipping, security services, learning, manufacturing and automotive.
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Background
The client had multiple idle assets under its possession which were not being monetized. One of it being a 20-acre land situated right next to an airport in Northern Malaysia.
The client wishes to develop the site into an aviation-based cargo hub that will generate steady income flow for the company by leveraging on its close proximity to airport.
Challenges & Expectations
The site has limited road connection currently and the people traffic in the neighboring areas were limited too.
However, there are potential to leverage on the rich natural resources from surrounding districts and access to the aviation cargo services of the neighboring airport to enhance the connectivity.
Our Role on the Project
Scope of Services
Our primary scope was to conduct a market entry study, develop a business plan and justify the demand for the proposed services & products to be offered.
Solutions / Outcomes Delivered
We started off with a desktop study to look at the business dynamic at the surrounding areas. This follows by a site visit to look at the physical conditions & engagement with various industry players, suppliers & government authorities to understand the business challenges & opportunities.
With this, we have identified 4 potential industry that could be pursued by the client. We also identified the potential customer segments and markets size for the identified sectors.
We then conceptualized a tailored business model for each business identified. These concepts were then communicated with various potential partners & investors to optimize the business case.
We also developed a high-level financial model for the proposed business and advised on the spatial planning to have a greater yield from the investment.
