FOR A Public Listed Company
Client
TMC Life Sciences Sdn Bhd
Products & Services
- Market Research
- Data Analysis
- Business Strategy
- Healthcare Planning
- Competitor Analysis
Description of Project
Client
The client is a subsidiary of a well established public listed healthcare company in Malaysia
Background
There is an increasing demand for fertility services in Malaysia due to the changing societal trends, and a growing awareness of fertility options. Recognising the potential, the company would like to expand its IVF arm to cater to a broader market and to enhance the service accessibility.
Challenges & Expectations
In light of the expansion, the client seeks professional insights on the demand and acceptance of IVF services in selected cities across Malaysia by assessing the supply and demand, with the goal of identifying potential locations for establishing a new IVF branch in Malaysia
Our Role on the Project
Scope of Services
To conduct a study assessing the demand and supply of fertility preservation and IVF services nationwide by performing a detailed and comprehensive survey of public sentiment regarding IVF treatment in selected locations across the country.
Solutions / Outcomes Delivered
- Conducted desk-based research to shortlist potential locations across the 170 areas in Malaysia, using key parameters identified
- Carried out structured survey questionnaires through face-to-face and online interviews, yielding 600 responses.
- Conducted a detailed and comprehensive analysis of the catchment size, as well as the demand and supply levels in each location
- Identified several potential locations for the establishment of new IVF centres and categorised them based on priority levels to maximise the client’s returns and business efficiency.
