The nationwide lockdown has triggered various industries, including the marketing industry. Billions of marketers claim that the demand for their brands’ products and services have been plummeting along with the worsening of Covid-19 pandemic. In response to that, most of the marketing campaigns were put on ice by the marketers. Digital transformation in marketing has
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Shark Tank is an American business reality television series on ABC that premiered on August 9, 2009. The show is the American franchise of the international format Dragons’ Den, which originated in Japan as Tigers of Money in 2001. The show featured a panel of multimillionaire investors called “Sharks” who listened to entrepreneurs’ pitch businesses
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With the Movement Control Order (MCO), the whole Malaysian economic system basically halted except for certain services offering essentials like cooked food and fresh produce. More than ever, the Internet is now playing a pivotal role which serves as the backbone that keeps the business world running during the MCO period. The employees who are
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An exploration of options available to organizations facing a cash crunch scenario and bracing themselves for oncoming waves of economic challenges A global economic downturn following the COVID-19 pandemic is inevitable. Malaysia being part of the global economic eco-system will not be immune even if we can successfully navigate out of this healthcare conundrum. The
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Martech market is growing and hit USD 121.5 Billion worldwide In the era of the digital economy, businesses are taking advantage of a wide variety of digital capabilities to remain competitive and achieve greater efficiencies in the industry. MarTech, which merges marketing and technology, has become a new trend for marketers to perform their marketing
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Electric vehicles (EV) market has experienced a boom and saw numerous developments last year from large manufacturers like Tesla, Ford and Porsche. Some see such rapid development as wonderful, as electric vehicles remove dirty fossil-fuelled cars from roads, but not all stand to such opinion. EVs are not the perfect solutions but they offer a
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Ports of the Future: Smart & Green Ports? Ports, as one of the critical infrastructures like Airport and Roads, is a fundamental enabler to the global economy. Around 90% of the world trade is carried by the international shipping industry. Ports have been playing a catalytic role in the World’s economy and trade development which
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The on-going Covid-19 pandemic has brought serious threats to all sectors of the world economy, one of the worst hits is the aviation industry. With the public healthcare measures such as movement control orders and lockdown in some countries, the Airlines’ revenues have been slashed and persons engaged within this sector have either been laid
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