FOR HEALTHCARE &
WELLNESS CENTER

Client

Property Developer & Hotel Operator

Products & Services

• Strategic Business Planning
• Financial Modelling
• Socio-Economic Assessment

Description of Project

Client

The clients are property developers and hotel operators listed on Bursa Malaysia.

Background

The clients are aspired to jointly develop a healthcare & wellness centre on a ≈ 10-acre land situated in a tourism hotspot in West Malaysia.

Challenges & Expectations

The centre is to be positioned at the international level, focusing on targeted medical tourists only and not on general medical tourists.

The primary focus should be the high net worth personnel who has higher spending power, demanding more specialised medical services.

Our Role on the Project

Scope of Services

We were engaged to provide the following services:

• Healthcare & wellness industry value chain analysis
• Business planning & market entry strategy
• Financial modelling for project feasibility
• Socio-economic assessment on project level benefits

Solutions/Outcomes Delivered

We conducted a thorough review of the global and regional healthcare & wellness industry to identify emerging market trends, in particular the spending areas of patients & market share of various services.

Working with our healthcare subject matter expert, we have shortlisted a basket of medical & wellness services of high potential, based on the clients’ spending pattern in our targeted market.

We also make recommendations on the potential joint venture model between project owners & investors, as well as the possible collaboration models with government authorities to ensure smoother implementation of the project.