FOR ECER SPECIAL ECONOMIC ZONE (SEZ)
Client
East Coast Economic Region Development Council (ECERDC)
Products & Services
- Master Planning
- Strategic Business Planning
Description of Project
Client
East Coast Economic Region (ECER) is a 1998 economic development corridor in Malaysia based on the east coast of Peninsular Malaysia – which covers states of Kelantan, Terengganu, Pahang and the north of Mersing district of Johor.
Background
The Client is aspired to develop a Special Economic Zone in ECER that will act as the growth center. The ECER initiative will span till 2020. The master planner for ECER is Malaysia-owned oil and gas company, Petronas.
Challenges & Expectations
The ECER SEZ is a concentration of high-impact projects within an integrated development zone located at the nucleus of the ECER – the 25km by 140km strip that extends from Kertih, in Terengganu to Pekan, in Pahang. It is now one of the larger SEZs in Asia with 390,000 hectares comprising 25,000 hectares of SEZ Focus Nodes.
Our Role on the Project
Scope of Services
Our scope is to help the client to develop a comprehensive set of transformation plan for the Handicraft Industry in ECER.
Solutions / Outcomes Delivered
This include a thorough assessment on the current Handicraft industry performance. This help us to identify the pain points that impede the industry growth.
We then engaged with multiple stakeholders from public & private sectors to devise economic development initiatives & policies with a cohesive implementation plan covering every important facets of the initiatives such as implementing agencies, roles & responsibilities, funding mechanism etc.
Below are summary of our deliverables:
- Propositions of new townships, international tourism sites, 4 ports, 2 airports & a knowledge innovation zone
- Accelerate growth with preferential excise terms, supported by good infrastructure development
- Knowledge-based and capacity-building programs with implementation plan.
- Presentations & launch assistance for Prime Minister & State Government.


