FOR HANDICRAFT INDUSTRY IN ECER MALAYSIA

Client

East Coast Economic Region Development Council (ECERDC)

Products & Services

  • Transformation Strategy
  • Strategy Business Planning
  • Implementation Support

Description of Project

Client

The East Coast Economic Region Development Council (ECERDC) is a statutory body established under an Act of Parliament, the East Coast Economic Region Development Council Act 2008 (Act 688), to drive the implementation projects and key programs identified in the ECER Masterplan.

Background

ECER covers 51% of Peninsular Malaysia which includes the states of Kelantan, Terengganu, Pahang and the district of Mersing in Johor. 

Challenges & Expectations

In view of the distinctive handicraft ecosystem and its historical value, ECERDC aspired to develop an industry transformation study that will guide the transformation of the Handicraft Industry.

Our Role on the Project

Scope of Services

With the main objective to transform the handicraft industry in the ECER and improve the livelihood and standard of living of the artisans, we were tasked to develop a comprehensive set of strategies which address every aspects of the handicraft value chain.

Solutions / Outcomes Delivered

  • Devised the economic development initiatives/policies with rationale, stakeholders, roles & responsibilities for implementation.
  • Workable business model for each initiative and overall governance structure for successful implementation of the studies findings.
  • A cohesive implementation plan covering every aspect of each project including detailed funding requirements from private/public sources and progress by each Malaysia Plan.
Request for Proposal